
For commercial property owners in Green Bay, WI, optimizing energy efficiency is key to lowering operational costs and increasing sustainability. Cool roof systems are roofing materials and coatings specifically designed to reflect more sunlight and absorb less heat than traditional dark roofs. This technology significantly reduces the heat transferred into your building, leading to substantial savings on air conditioning costs. Empire Contractors specializes in the installation of high-performance Cool Roof Systems, providing a sustainable and cost-effective upgrade for your commercial facility.
Call Empire Contractors at (231) 861 7221 for expert Cool Roof Systems services in Green Bay, WI, and reduce your building’s energy consumption with a high-reflectivity solution.
How Cool Roof Systems Save Energy
Maximizing Solar Reflectivity
The primary function of a Cool Roof System is solar reflectivity, the ability of the roof surface to bounce sunlight and heat away from the building. Materials like white TPO, specialized PVC, and elastomeric coatings can reflect up to 85% of solar energy. By utilizing these high-white surfaces, Empire Contractors ensure that minimal heat is absorbed, keeping your roof and the space below cooler, even on the hottest Green Bay days.
High Thermal Emissivity
In addition to reflecting heat, a truly effective Cool Roof System must have high thermal emissivity, meaning it efficiently releases any heat it does absorb back into the atmosphere. This dual action, reflection and emission, prevents heat buildup and ensures that the roof surface temperature remains significantly lower than a standard dark roof, dramatically reducing the heat load on your HVAC equipment.
Mitigating the Urban Heat Island Effect
In urban areas like Green Bay, large expanses of dark roofing contribute to the Urban Heat Island Effect, raising ambient temperatures. By choosing a Cool Roof System, your property not only saves money but also contributes to lowering the localized temperature, creating a more comfortable environment for your entire community.
Cool Roof Installation

Assessment and Material Selection
Empire Contractors begin by assessing your current roof and energy goals. We help select the best Cool Roof material for your building, whether it is a new, highly reflective single-ply membrane (like TPO or PVC) or a restorative, energy-saving Cool Roof Coating applied over an existing substrate.
Expert Installation for Longevity
Proper installation is crucial to performance. For single-ply membranes, we ensure all seams are meticulously heat-welded or sealed. For coating systems, we focus on detailed cleaning and substrate preparation to ensure maximum adhesion and a uniform, monolithic reflective layer. This precision guarantees the system delivers its maximum energy-saving potential.
Certification and Performance
Many Cool Roof Systems are rated by the Cool Roof Rating Council (CRRC) or meet ENERGY STAR® standards. Empire Contractors ensures all installed Cool Roof Systems are compliant with applicable energy codes and manufacturer specifications, guaranteeing you receive the certified reflectivity and emissivity performance promised by the product.
Cool Roof Systems Solutions
Empire Contractors provides comprehensive Cool Roof Systems solutions, specializing in new installations of white membranes (TPO/PVC) and the application of highly reflective silicone or acrylic coatings over existing commercial roofs. Our commitment is to deliver a durable, watertight, and energy-saving solution tailored to the environmental demands and commercial codes of the Green Bay region.
The critical factor in any commercial roofing project is absolute certainty regarding the structural integrity of the roof deck. Empire Contractors leverages years of field experience and sophisticated moisture detection technology to pinpoint saturated areas and potential structural issues that standard visual inspections miss. This level of detail guarantees the long-term success of the cool roof system. We perform every phase of the project with stringent safety protocols and coordinated workflows, safeguarding your building investment while maintaining uninterrupted access and productivity at your Green Bay location.
Call Empire Contractors at (231) 861 7221 for trusted Cool Roof Systems services in Green Bay, WI. Upgrade your roof for superior heat reflection and long-term energy cost reduction.
FAQ
What is the difference between reflectivity and emissivity?
Reflectivity is the ability of the roof to bounce solar energy away, and emissivity is the ability of the roof to release absorbed heat. Both factors are crucial for a truly effective Cool Roof System.
Can a Cool Roof System be installed on a metal roof?
Yes, highly reflective elastomeric coatings are an excellent and cost-effective way to convert a metal roof into a Cool Roof System The coatings also provide superior rust protection and waterproofing.
Do Cool Roofs save money in a cold climate like Green Bay?
Yes, Cool Roofs primarily save on cooling costs, but the insulation properties of the system also help retain heat in winter Modern cool roof systems are designed to balance seasonal energy needs effectively.
How long does a Cool Roof Coating last?
A high-quality, professionally installed cool roof coating can provide 10 to 20 years of renewed service life. The coating’s durability depends on the type of material (silicone, acrylic) and proper maintenance.