Effective Date: July 15, 2026
1. Introduction
Empire Contractors respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you:
- Visit or interact with RoofsByEmpire.com
- Submit a form through our website
- Submit a lead form through Facebook or Instagram
- Contact us by phone, text message, email, social media, or another communication channel
- Request information about our roofing services, inspections, estimates, promotions, or maintenance programs
By using our website or voluntarily submitting your information, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
We may collect the following categories of information:
Personal Information
This may include:
- Name
- Email address
- Telephone number
- Mailing or property address
- Company name
- Preferred method of contact
- Information about your property, building, or roofing needs
- Photographs, documents, or other information you voluntarily submit
Facebook and Instagram Lead Information
When you submit an Instant Form or other lead form through Facebook or Instagram, Meta may provide us with the information you entered or authorized Meta to share. This may include your name, email address, telephone number, location, company information, and answers to questions included in the form.
Information submitted through Facebook or Instagram is also subject to Meta’s applicable privacy policies and terms.
Communication Information
We may retain records of communications with you, including telephone calls, voicemail messages, text messages, emails, website chats, chatbot conversations, and social media messages.
Website and Device Information
When you use our website, certain information may be collected automatically, including:
- IP address
- Browser and device type
- Operating system
- Referring website
- Pages visited
- Time spent on the website
- Links, buttons, and forms used
- Approximate geographic location
- Other website interaction data
Cookies and Tracking Information
We may use cookies, pixels, analytics tools, advertising technologies, and similar technologies to understand website activity, measure advertising results, improve our marketing, and provide a better user experience.
These technologies may include tools provided by Google, Meta, Facebook, Instagram, or other advertising and analytics providers.
3. How We Use Information
We may use collected information to:
- Respond to questions and service requests
- Contact you about an inspection, estimate, repair, maintenance program, promotion, or roofing project
- Schedule appointments
- Provide and improve our services
- Determine whether your property is within our service area
- Personalize our communications
- Send service-related emails or text messages
- Follow up on leads submitted through our website, Facebook, Instagram, or another advertising platform
- Operate and improve our website, forms, chatbot, and marketing systems
- Analyze website traffic and advertising performance
- Prevent fraud, misuse, or security threats
- Maintain business and customer records
- Comply with legal and regulatory obligations
We may contact you using the information you voluntarily provide, including by telephone, email, or text message, as permitted by law and according to the consent you provide.
4. Facebook and Instagram Advertising
Empire Contractors may advertise through Facebook, Instagram, and other services operated by Meta Platforms, Inc.
When you interact with one of our advertisements or submit a Meta Instant Form:
- Meta may collect information about your interaction according to its own privacy policies.
- Meta may provide Empire Contractors with the contact information and form responses you submit.
- Empire Contractors may use that information to respond to your request and communicate with you about relevant roofing services.
- Information may be transferred to our customer relationship management, email, telephone, text messaging, scheduling, or lead-management providers for the purpose of responding to your request.
Submitting a Facebook or Instagram lead form does not create a contractual obligation to purchase services.
5. How We Share Information
Empire Contractors does not sell or rent your personal information.
We may disclose information in the following limited circumstances:
Service Providers
We may share information with companies that perform services on our behalf, such as:
- Website hosting and maintenance providers
- Customer relationship management platforms
- Email and text messaging providers
- Telephone and call-tracking providers
- Scheduling and estimating platforms
- Website analytics providers
- Advertising and lead-management platforms
- Chatbot and form-processing providers
- Information technology and security providers
These providers may use the information only as reasonably necessary to perform services on our behalf or as otherwise permitted by their agreements and applicable law.
Business Operations
Information may be disclosed in connection with a business transaction, such as a merger, acquisition, reorganization, financing, or sale of some or all of the company’s assets.
Legal and Safety Requirements
We may disclose information when reasonably necessary to:
- Comply with applicable laws, regulations, court orders, or legal processes
- Respond to lawful requests from government authorities
- Protect the rights, property, security, or safety of Empire Contractors, our customers, or others
- Investigate fraud, misuse, or suspected unlawful activity
SMS Privacy Statement
Mobile telephone numbers, SMS opt-in information, and consent collected for text messaging purposes will not be sold, rented, or shared with third parties or affiliates for their independent marketing or promotional purposes.
We may share this information with service providers that help us deliver and manage text messages on our behalf.
6. Text Message Communications
When you provide your telephone number and consent to receive text messages, Empire Contractors may send messages concerning:
- Your inquiry or requested estimate
- Appointment scheduling and reminders
- Roofing inspections or projects
- Requested service updates
- Follow-up communications
- Promotions or marketing communications, when separately authorized
Message frequency may vary. Message and data rates may apply.
You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance or contact us using the information listed below.
Consent to receive marketing text messages is not a condition of purchasing goods or services.
7. Email Communications
You may unsubscribe from promotional emails by using the unsubscribe link provided in the message or by contacting us directly.
We may continue sending non-promotional communications that are reasonably necessary to respond to your request, schedule services, administer an existing customer relationship, or provide important project-related information.
8. Cookies and Advertising Technologies
Our website may use cookies and similar technologies to:
- Remember website preferences
- Understand how visitors use the website
- Measure conversions and advertising performance
- Identify the source of inquiries
- Improve website functionality
- Deliver or measure relevant advertising
We may use technologies such as Google Analytics, Google Ads tracking, the Meta Pixel, or similar services.
Third-party providers may collect or receive information from our website and elsewhere on the Internet and use that information to provide measurement services or deliver advertising in accordance with their own privacy policies.
You can restrict cookies through your browser settings. Disabling cookies may affect certain website features.
9. Data Retention
We may retain personal information for as long as reasonably necessary to:
- Respond to your request
- Maintain customer and project records
- Provide services
- Meet warranty, accounting, insurance, or legal obligations
- Resolve disputes
- Enforce agreements
- Support legitimate business operations
Retention periods may vary depending on the type of information and the reason it was collected.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use caution when transmitting sensitive information electronically.
11. Your Choices and Rights
Depending on applicable law, you may have the right to:
- Ask what personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Withdraw consent for future marketing communications
- Opt out of promotional emails
- Opt out of text messages
- Restrict cookies through your browser or device settings
Certain information may be retained when required for legal, accounting, warranty, security, or legitimate business purposes.
To submit a privacy request, contact us using the information in Section 15. We may need to verify your identity before completing certain requests.
12. Third-Party Websites and Platforms
Our website and advertisements may link to third-party websites, applications, or social media platforms.
Empire Contractors does not control and is not responsible for the privacy, security, or content practices of third parties, including Meta, Facebook, Instagram, Google, or other external services.
We encourage you to review the privacy policies of the services you use.
13. Children’s Privacy
Our website and roofing services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.
Anyone who believes a child has provided personal information to us may contact us so we can review and, where appropriate, delete the information.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices, services, technology, or legal obligations.
The revised policy will be posted on this page with an updated effective date. Continued use of the website after an update constitutes acknowledgment of the revised policy.
15. Contact Information
Questions, concerns, opt-out requests, and privacy requests may be directed to:
Empire Contractors
79 First St.
Shelby, MI 49455
Email: info.empirecontractors@gmail.com
Phone: (231) 861-7221
Website: RoofsByEmpire.com